Way of the Heart came to us to create their full brand identity, social media, and website. With a mission to offer a pathway to personal freedom through courses, workshops, and mentoring, their brand needed to feel grounded, approachable and authentic. We designed a custom symbol made of four shapes inspired by a fingerprint, the Earth, and a water droplet representing individuality, connection, and flow. From brand strategy through to social media and website design, we built a cohesive visual story that captures the heart of their work.