Real life works of art.
( Branding, Social Media & Digital Experience )
year
2025
LOCATION
Byron Bay, Australia
Project Description
Introducing UMA, a bold expression of the feminine. Created to rise above the noise, UMA moves beyond minimalist conventions with a vibrant, immersive identity grounded in ancient wisdom and feminine vitality. We shaped a brand that honours timeless teachings while empowering modern women to realise their highest potential.
We led brand strategy, naming, visual identity, illustration, and art direction.
( WORDS FROM UMA )
"Sophie took my rather grand and potentially difficult to convey idea and made it a beautiful reality. Sophie was thorough and caring in her understanding and research of my concept before she commenced the design process. Every step of the way Sophie’s attention to detail and her ability to stay true to the key themes, messages and feelings of the brand was impeccable. Her design work is flawless, she’s incredibly efficient, prompt and a joy to work with. Every part of the design process felt easeful and exceeded my expectations. My most sincere gratitude to you Sophie for breathing life into UMA."
