Real life works of art.
( Branding & Social Media )
year
2025
LOCATION
Sydney, Australia
Project Description
Scout is a cult-favourite in Sydney’s wellness scene, with three vibrant studios across Redfern, St Peters and Marrickville. We reimagined their brand identity to mark a new chapter as they expand into a new physical space, one that is playful, grounding, and gender-neutral. We led a full visual refresh and designed social media assets to elevate Scout’s presence and deepen community connection.
( WORDS FROM SCOUT )
"Working with Sophie has been an absolute pleasure. We initially brought her on to develop a new social media strategy, and soon after, we enlisted her help with our Scout rebrand. Sophie's strategic approach was thorough, showcasing her deep expertise in leveraging social media to enhance brand presence and engage with clients effectively. Professionally, she’s a creative force, and on a personal level, she's a joy to collaborate with. After having an in-depth discussion about my vision for the rebrand, Sophie delivered a spot-on branding portfolio that I loved. She truly understands the essence of a brand, and I couldn't be more thrilled with the outcome. I’m excited to continue working with her in the future!"
