Real life works of art.

( Branding, Social Media & Art Direction )

year

2025

LOCATION

Sydney, Australia

Branding image for a luxury hair salon named Guilles based in Sydney, featuring sleek hair and the Guilles logo.
Branding image for a luxury hair salon named Guilles based in Sydney, featuring sleek hair and the Guilles logo.
Branding image for a luxury hair salon named Guilles based in Sydney, featuring sleek hair and the Guilles logo.
Branding image for a luxury hair salon named Guilles based in Sydney, featuring sleek hair and the Guilles logo.

Project Description

Meet Guilles, the Inner West’s home of good hair. A gender-free, LGBTQIA+ friendly salon redefining self-expression and sustainability. We refreshed their identity to reflect a bold yet welcoming space celebrating inclusivity and community. We led brand strategy, visual identity, social media & print design.

Guilles Website / Guilles Instagram

Branding image for a luxury hair salon named Guilles based in Sydney, featuring sleek hair and the Guilles logo.
Branding illustrations for a luxury hair salon named Guilles based in Sydney, featuring snakes, horseshoes, cactus and snakes.
Branding image of social media stories and templates for luxury hair salon named Guilles based in Sydney, featuring the logo, imagery and the brand illustrations.
( WORDS FROM GUILLES )
"Sophie is an absolute dream to work with! She was so calming and patient with me & my ideas. Sophie created such a beautiful branding strategy for my hair salon that reflects us perfectly and she has been very supportive in guiding me through the rollout.
I was initially very nervous to spend the money on branding but it’s SO worth it with the right designer! I highly recommend Studio Esens!"
Branding image for a luxury hair salon named Guilles based in Sydney, featuring sleek packaging and print.
Branding image for a luxury hair salon named Guilles based in Sydney, featuring sleek t-shirt merchandise
Branding image for a luxury hair salon named Guilles based in Sydney, featuring sleek hair, the Guilles logo, the skull illustration and Guilles tagline.
Branding image of a poster in Sydney for a luxury hair salon named Guilles based in Sydney, featuring sleek hair, the brand tagline ‘home of good hair’
Branding image for a luxury hair salon named Guilles based in Sydney, featuring sleek hair, the Guilles logo, the skull illustration and Guilles tagline.
Branding image of a poster in Sydney for a luxury hair salon named Guilles based in Sydney, featuring sleek hair, the brand tagline ‘home of good hair’

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Get in touch

Let’s Create Something Together

Get in touch

Let’s Create Something Together

Get in touch